Up and coming Los Angeles, London, and Johannesburg-based clothing label Kameelperd (Afrikaans for “Giraffe”) commissioned Greasy Pig Studios to design a sexy and stylish opening web animation for use in their campaign.
Starting with footage of a giraffe running through the African plains, it transitions into a rotoscoped/animated giraffe, as the backdrop morphs into a surreal, black-and-white landscape of both desert and city skyline, until finally the kinetic drums build to a crescendo that flashes the final logo on screen.
From a concept provided by the client, “The Urban Safari” was the prevailing theme.
Greasy Pig Studios was provided with a general storyline as well as the giraffe icon for the end, but handled all other manners of production.
Rough, shaky stock footage bought online had to be extensively color corrected and motion-stabilized by hand, using Adobe AfterEffects.
The footage was then rotoscope-animated in Adobe Flash, and then returned to AfterEffects to be recomposited. A multitude of plugins (including ReVision’s Video Gogh, Magic Bullet Looks, and Red Giant’s Knoll Light Factory) were used to infuse a sophisticated coat of gloss to the entire sequence. Finally, an African-inspired drum track was layered with other sound effects to increase the sequence’s impact.
In addition to the motion graphics, Greasy Pig Studios also created a Flash-video version of the sequence with social networking links embedded at the end, for use in Kameelperd’s website.
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